Strategies for Surviving the Economic Crisis
September 23rd, 2008Many of the world’s corporations today suffer from low employee morale and productivity, which lead to poor quality of products, excess waste and higher costs. In part it has to do with the job or the organization itself, in part it has to do with the general poor economic situation.
People are constantly reminded of how bad things are - high fuel prices, higher prices for food and consumer goods, and the numerous crisis financial institutions face. It is hard to stay focused and motivated when the walls seem to be crashing down around us.
With all the negatives surrounding every person in the workplace, how can we expect our employees to give more, do more and expect less? A difficult challenge for the leadership in many organizations. And yet, if American Organizations want to stay in business and help to rebuild a stable economy, they need to invest time, energy and money in developing a strong commitment from their employees. Employee development is not a cost - if people are the organizations biggest asset, does it not make sense to nurture and grow this asset?
An organization can elect to “limp along” in the hopes it could weather the economic storm, or it can elect to set itself apart from its competitors and be proactive. There is not one organization today, big or small, that does not feel the “pinch”. It makes sense to investigate areas for improvement and cost-cutting. Unfortunately, companies often cut costs on things they should invest in, and invest where they should cut costs. In an economic downturn, it is not uncommon for organizations to curb spending on training and development or advertising, when these are the areas that they should invest in.
Getting employees to understand how they are part of the success or failure of the organization, how their contribution makes a difference, and how the quality of their own work helps the company (and therefore themselves) succeed, is a far better strategy than laying off people to cut costs. Ofcourse it is vital for organizations to run lean, and to analyse the viability of previously created positions. It would be easier, though, to eliminate those redundant positions in a climate where employees understand how their jobs fit in, and understand the contribution they make.
Organizations that are serious about staying in business, and serious about ending up in the black, should consider investing in a training “event” that will create the right atmosphere for the changes the organization is making or about to make. Change, without perspective or employee buy-in will almost always be seen as negative and demoralizing. Only 5% of company employees understand the company’s goals, therefore it is critical to get commitment, understanding and buy-in before making significant changes in the organization. It is not necessary to have an “event” every time changes are planned, and some programs have long-lasting benefits.
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Anything that needs doing is worth doing right. Avoid decisions made while in panic mode and always consider the long-term consequences of the decision. It is one thing to try to survive in a poor economy, but quite another to make decisions that will pay off in the long run when the economic situation improves.